Profirst collision repair facility

Why Certified? Why Now?
Honda is committed to providing safety for everyone, in the way Honda and Acura cars are built, and in the way they are repaired after a collision. Due to the increasing application of on-board safety, collision avoidance technology, and advanced materials in vehicle manufacturing, the collision repair industry and repair technology are evolving with increasing speed and intensity.

Today, it takes a highly-qualified collision shop to properly repair a Honda or Acura automobile – one with training, skill, the proper tools and equipment and the latest repair information. It takes a shop dedicated to their craft – a ProFirst Certified shop. Is your shop ready to meet the evolution of collision repair head-on? Is your shop ready to take the next step – to ProFirst Certified?

The ProFirst Certified Advantage
Being ProFirst Certified increases your shop’s professionalism which promotes customer confidence and loyalty. It shows you are committed to a complete and correct repair and committed to your customer’s subsequent safety.

When potential customers come to your shop for an estimate, you will have the advantage of being a ProFirst Certified shop – certified by American Honda. You can let customers know that, as a ProFirst Certified shop, you have the tools, equipment, training, knowledge, and other resources to do the job right. This can help turn more estimates into paying jobs.
As a ProFirst Certified shop, you will receive:

A handsome plaque suitable for public display signifying your status as a ProFirst Certified collision repair shop.

A listing on American Honda’s Body Shop Locator website including the shop’s name and contact information, identifying it as a ProFirst Certified shop.

Free access to the Honda and Acura parts catalog

Free access to Honda and Acura service and repair information through the Service Express website including: mechanical repair information, collision repair information, electrical wiring diagrams, Service Bulletins, Service News, Tech2Tech articles, and Body Repair News bulletins

Access to the ProFirst Certified logo for use by the shop for advertising purposes

ProFirst Certified outdoor signage

Consumer-oriented ProFirst brochures to provide to your customers

ProFirst window-clings and a wall poster to help promote your shop

Advance notice to all Press Releases, Position Statements, Body Repair News bulletins and other collision-related industry communications issued by American Honda

Access to the shop’s CSI status through the Performance Gateway dashboard.

Free access to Collision Tech-Line

Ability for potential customers to request an estimate via the American Honda shop locator site