Farmers insurance

Farmers Insurance Review 2018: Complaints, Ratings and Coverage

Farmers reviews and ratings

  • Customer satisfaction ratings are average for both home and auto insurance
  • Fewer customer complaints than the median for auto, home and life insurance products
  • Compared to other insurers, Farmers has a lot of options to customize home and auto policies

Farmers auto insurance

Farmers offers standard coverage choices for auto insurance, in addition to several types of optional coverage, including:

  • New car replacement: If your new car is totaled in the first two model years or 24,000 miles of ownership, Farmers pays to replace it with a new one.
  • Accident forgiveness: One accident is forgiven, meaning your rate won’t go up if you have one, for every three years you drive without an accident.
  • Small-claim forgiveness: Your rate stays the same even if a small accident is your fault.
  • Incident forgiveness: Don’t sweat that speeding ticket. If nobody files a claim related to the incident, your rate stays the same. Not available in all states.
  • Loss of use: When your car is in the shop or totaled after an accident, Farmers reimburses you for a rental, cabs or public transit.
  • Extended customized equipment: If you have custom parts installed in your car, such as chrome rims or a new stereo system, this option expands your policy to cover those parts if they’re stolen or damaged.
  • Rideshare insurance: Companies such as Uber or Lyft typically provide limited liability insurance for drivers while the app is on, with full coverage that kicks when you accept a ride and have passengers. Farmers rideshare insurance extends your personal auto policy to fill in the gaps, providing coverage between rides, so you’re always covered during your rideshare job.

Farmers home insurance

Like its auto policies, Farmers homeowners insurance starts with the basics and allows customers to add features they want or need.

Farmers Smart Homeowners Policy is an upgraded policy that includes standard homeowners insurance, plus:

  • Claim forgiveness, which waives the surcharge if you go six or more years without filing a claim.
  • Cosmetic damage coverage, which covers the cost of any reasonable cosmetic fixes when you file a claim for functional damage to your home. (Availability varies by state.)

There are other individual options you can add to any Farmers homeowner policy, if it is available in your state:

  • Identity Shield: For $65 or less per year, this feature allows you to add on identity theft coverage, including credit monitoring and assistance replacing identity or travel documents
  • Eco-rebuild: Receive up to $25,000 for extra costs to repair, replace or rebuild your home with green materials after you file a claim
  • Contents replacement: When an item in your home is damaged or destroyed, you receive reimbursement for the value of a new one
  • Trees and shrubs: Pays up to $750 per item if your trees, shrubs, plants or lawn are damaged — for a total of up to 5% of your dwelling coverage

Farmers life insurance

Farmers offers several types of life insurance policies, including term, whole and universal life insurance. All of Farmers’ term life options are convertible to lifelong coverage.

Simple Term Life fast-tracks the application process, allowing you to skip the medical exam and get insured more quickly.

  • Coverage starting at: $75,000
  • Terms offered: 10, 20, or 30 years

Value Term Life from Farmers comes with a guaranteed death benefit amount, and your premiums won’t increase during the term you sign up for. If you convert to whole life or a longer term, your rates might increase.

  • Coverage starting at: $150,000
  • Terms offered: 10, 20, or 30 years

Decreasing Term Life is for people who want a policy to cover only a mortgage or other debt. The death benefit decreases to 20% of the original value over time, while premiums remain level.

  • Coverage starting at: $25,000 in most states; $50,000 in Texas and California.
  • Terms offered: 15, 20, 25 or 30 years.

Other types of insurance from Farmers

In some cases, you may be able to save money by bundling these products with a Farmers homeowners or auto insurance policy.

Other types of insurance from Farmers
  • Renters insurance
  • Landlord/rental property insurance
  • Umbrella insurance
  • Business insurance
  • Motorcycle insurance
  • Pet insurance
  • Off-road vehicle insurance
  • Boat insurance
  • Personal watercraft insurance
  • Travel trailer insurance
  • Motorhome or RV insurance
  • 5th wheel insurance

More about Farmers Insurance

Website: You can connect with an agent, get a quote, report a claim and check on its status, find the number to call for towing and roadside help and more. You’ll find ample resources to help with your claim, as well as a checklist of what to do in an accident.

Mobile app: You can pay your insurance bill, update payment options, get your agent’s contact information, view your policy details, and get access to your digital insurance ID cards when you need proof of insurance.

    • Farmers® Family Fund: Farmers® employees have a history of giving their time and money to help support others, including their co-workers in need. The Farmers® Family Fund was designed to respond when employees experience significant and immediate financial hardship caused by an emergency outside of their control. The Fund has been able to provide close to $1,500,000 in grants and positively impact the lives of nearly 700 employees.
    • Employee Resource Groups: The foundation of Farmers culture is inclusion. Our culture supports employees in bringing their whole selves to work. Employee Resource Groups (ERGs) are groups of employees who join together at Farmers® based on shared characteristics, interests, or life experiences. The nine ERGs created at Farmers are assembled to build strategic relationships internally and externally with key groups and individuals to support business growth outcomes.
  • Farmers® Insurance Open: The Farmers® Insurance Open is an opportunity through golf to showcase the Farmers brand.  Throughout the tournament, players and fans have the opportunity to engage with the brand.  Spectators, which include the general public, and Farmers agents and employees can thank their favorite teacher at the Thank America’s Teachers® bus, learn about the unbelievable but true claims Farmers has covered at the Claim Game, experience the Farmers Social Clubhouse, hear about  working at Farmers from one of our recruiting representatives, and take a tour of the Farmers Mobile Claims Center.  Farmers Roadside Assistance is also on-site to help attendees with any untimely vehicle issues in the parking lots.
  • Caring for the Community: Since Farmers founding, we have a commitment to serve the communities where our customers and employees live, work, and play. We care for the community through Farmers Cares Week, Thank America’s Teachers®, and Suits for Soldiers. Farmers Cares Week is a time to celebrate what makes our organization special and recognize how our employees care for our customers and communities. Inspired by the great work and dedication of teachers, we created the Thank America’s Teachers® initiative. Farmers will donate more than $1 million in our educational grants to our nation’s teachers. Suits for Soldiers is representative of our commitment to veterans. Farmers has donated more than 70,000 pieces of business attire to help active duty military personnel while they transition to the civilian workforce.
  • Onsite Perks: Farmers onsite amenities include cafes that are designed according to the preferences of employees. Based on an employee preference survey, the cafes include a grill, salad bar, deli, and made-to-order and on-the-go offerings. Dining, collaboration and relaxation spaces are also available to employees. Additionally, employees have ongoing, multiple opportunities to get involved in fitness activities. These include yoga and other exercise classes, as well as our complimentary gym and locker room facilities at some locations.
  • Focus on Learning: The University of Farmers® is an award winning resource for building careers at Farmers® and is available to all employees. The claims training facility has a two-story full-sized mock house that provides participants with hands-on training, video feedback skill-practice rooms, a mock auto bay that can house up to 20 damaged automobiles, and audio visual technology. Farmers also provides tuition assistance for undergraduate or graduate courses at regionally accredited colleges and universities. Tuition assistance also covers specialized designations. Currently, the maximum amount of tuition assistance available per person, per calendar year is $5,250. Farmers will pay 90% of tuition, 100% of books and exams, subject to eligibility requirements.
  • Catastrophe Response Team: Formed on Sept. 1, 1996, the Catastrophe Response Team marks 20 years of outstanding response to catastrophes. Developed to more efficiently respond to large claim events after the Northridge earthquake in California in 1994, Catastrophe Response Team members are committed to assisting our customers nationwide whenever and wherever they are needed. Since that time, the Catastrophe Response Team has helped customers who experienced wildfires in California; tornadoes in Joplin, Missouri and Moore, Oklahoma; Hurricanes Katrina, Ike, Rita, Harvey and Irma and hundreds of other events. The team also frequently volunteers while deployed to disasters, giving back to communities in any way they can.
  • Props: Props! is Farmers’ official program for honoring the performance of stand-out employees and teams. Recognition is a key driver of employee engagement at Farmers as we know engaged employees are the foundation of our success. Props! is not only a platform, it’s a philosophy for recognizing and rewarding employees.  Props! is an interactive and social recognition site allows us to celebrate our employees, earn points to redeem for merchandise, event tickets and travel, and honor Service Anniversaries in different and fun ways.
  • Health Screenings: Health and wellness is important at Farmers. The organization offers voluntary annual on site flu shots and biometric screenings to all benefits-eligible employees. The screenings keep employees updated on their blood pressure, glucose and cholesterol levels and body mass index. Employees also get results of a thorough panel C blood analysis. Completing their screening not only can help make employees knowledgeable about their health, but it also earns them $100. One of our Employee Resource Groups, Farmers Fit, provides resources to help employees become smarter about fitness, join challenges and expand their network, all while celebrating their fitness passions.

The Business Issue

Farmers Insurance, the third largest auto and homeowners insurance company in the U.S., wanted togive their agents more intuitive, real-time support so they could service their small business customers’ unique needs faster.

The Solution

Leveraging BPM technology from Pega, Farmers took control of its small commercial insurance application process by eliminating the factors that slowed down business. They re-created and streamlined the new business cycle.

The Results

In just one year, Farmers doubled their market share, and has continued to grow since.

  • Quote generation went from 14 days to 14 minutes
  • New policy system rolled out in less than 5 months
  • 70% increase in umbrella policy sales
  • Delighted agents and customers

Farmers Insurance® puts the latest technology into its agents’ and customers’ hands.

During a recent drive to work in Southern California, Jeff Dailey felt a jolt on the side of his car. A piece of road debris had punched a huge hole in one of his doors.

An insurance claim of this kind previously would involve an insurance adjuster visiting him, recording the loss, and estimating the damage. It was a complex, time-consuming process that needed fixing, and Dailey was in a unique position to do something about it: He’s the CEO of Farmers Insurance.

Farmers created a streamlined loss-reporting process and a truly unique customer experience.

“We’ve created a claims reporting platform using Salesforce technology with our customers top of mind,” Dailey explained. “The average time for Farmers to take a phone call to report a first notice of loss is approximately 12 minutes,” said Dailey. “With the Enterprise First Notice of Loss, or EFNOL platform, it can take as little as three minutes from start to finish.”

Accessible on the Farmers Mobile App or from a computer, EFNOL gives an agent assisting a customer or the customer alone the ability to report a loss and upload images so that a Farmers adjuster can be assigned to the customer’s loss, the customer can find a repair shop of his or her choice, get in a rental car, and complete the whole process quickly and seamlessly.

Farmers gets more out of mobile technology with the help of Salesforce.

Embracing technology to deliver new products and services that today’s customers want — and now expect — isn’t new to Farmers.

Back in the 1950s, the Los Angeles-based organization bought one of the first available mainframe computer systems, and early adoption of remote data backup protected its operations from the ill effects of a destructive 1971 earthquake.

The organization’s openness to new ideas and innovation is driven by its commitment to constantly improve the customer experience from start to finish. And, that commitment begins with a greater understanding of customers’ needs. Farmers used insights gained from customers to redesign the website and upgrade its mobile app.

“In the last five years, there has been a dramatic acceleration of thinking about how the customer interacts with Farmers on multiple levels, and also the technology required to accomplish this goal,” said Mike Linton, Chief Marketing Officer. “When we invest in digital, we invest in customer service first, selling second, and marketing last, because that’s how consumers use it.”

With Salesforce, everyone has access to all the right information, all in one place.

Farmers has used Salesforce technology through the cross-discipline Customer Success Platform, which includes Service Cloud, Marketing Cloud, Community Cloud, Einstein Analytics, and the Salesforce Platform. The platform provides Farmers customers, employees, and agents with a single sign-on into Salesforce from 15 different entry points. It allows secure data and knowledge sharing, and in the future it will offer a single view of customers across their entire portfolio of insurance products.

Put everything service reps need in one place.

Unify your agent experience with Service Cloud Lightning Console — put everything from customer profiles to case histories to dashboards right at your agents’ fingertips.
Farmers uses success managers, program architects, and signature success support teams from Salesforce Cloud Services to help customers get the most value from the Customer Success Platform in the least amount of time. “Our goal is to help make the customer even smarter about insurance and empower Farmers agents to improve that experience at each and every interaction,” said Ron Guerrier, Chief Information Officer. “Whether it’s from a phone via a mobile app or in person, technology could make all of that better.”

Farmers agents now spend their time nurturing deeper, more meaningful customer relationships.

“Our goal is to help make the customer even smarter about insurance and empower Farmers agents to improve that experience at each and every interaction,” said Ron Guerrier, Chief Information Officer. “Whether it’s from a phone via a mobile app or in person, technology could make all of that better.”

This technology can help reduce time spent on routine tasks and provide Farmers agents with more time to develop meaningful relationships with customers, which is part of the Farmers “customer-centered, agent-powered” strategy. New technology and intuitive data also enable Farmers agents to better understand customers and deliver a faster, more efficient, and more responsive level of service. Technology will never replace the importance of human interaction, and engagement between a Farmers agent and the customer remains paramount. The personal relationship, however, can be enhanced by the benefits of technology. “At the core of our strategy, we’re trying to facilitate fantastic relationships between our customers and Farmers agents,” said Dailey. “We’re trying to do everything we can with technology to support that relationship.”

Salesforce helped broaden customer-agent communication across the board.

The Farmers Customer Self-Service (CSS) community now ranks as one of the largest Salesforce communities on Community Cloud launched to date, supporting millions of policyholders. While the CSS community offers Farmers a direct connection with customers, Salesforce also helps support the customer-agent relationship.

“As we look at Marketing Cloud and how an agent can elect to use it in their day-to-day operations, our ultimate goal is to provide tools agents can use to enhance their existing communications with customers,” said Amanda Reierson, Head of Digital. “At Farmers, we want to help customers come away feeling smarter about insurance. Salesforce allows the organization and agents to communicate more widely with our customers at scale through a variety of different channels.”

Focused. Innovative. Competitive. Stable.

Providing real insurance solutions for real people for more than 160 years, Farmers of Salem is proud to be a regional mutual insurance company specializing in insurance for home and business owners. Owned by its policyholders, not stockholders, Farmers of Salem is focused on servicing our insureds’ needs with the freedom to reinvest profits in order to remain innovative, competitive and stable in the insurance marketplace.

Farmers Insurance has come up wtih a fun way to link its brand to the Winter Olympics: it’s recreated its «We are Farmers» mnemonic with noises from winter sports.

In a series of six-second digital videos by RPA, the sounds of skis clattering, skates cutting ice, hockey sticks on ice and more highlight nine different events in the games while putting an athletic spin to Farmers’ signature tune. Each jingle video will run during the Games in online placements on YouTube, ESPN.com Rotational and Recap Video Series and USAToday.com PreRoll. Bo’s House of Visual Arts is responsible for production while Barking Owl helped create the new mnemonics with RPA’s in-house editor.

Farmers Insurance

Farmers Insurance Group of Companies, one of the nation’s largest multiline insurer groups, provides insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services and products. Farmers is proud to serve more than 10 million households with over 19 individual policies, across all 50 states, through the efforts of more than 48,000 exclusive and independent agents and approximately 21,000 employees.

Farmers: Great Reviews and Competitive Pricing

Farmers’ strongest feature is its customer service, which translates into a speedy claims process and potentially discounted rates for customers. Farmers has a strong coverage network with more than 48,000 exclusive agents and approximately 21,000 employees available across all 50 states and Washington D.C. Reviews of Farmers paint the company’s agents in a positive light, as many mention that Farmers’ agents have found policyholders insurance discounts that they unknowingly qualified for. Even more highlight the company’s transparency when dealing with a claim. Farmers policyholders are likely to have a good experience when interacting with the company’s employees.

In terms of price, Farmers offers rates that are close to what major competitors offer for car insurance and some of the best prices for home insurance. However, Farmers offers a plethora of car insurance discounts, which can help bring annual costs down. Most notably, customers who have auto and home insurance policies with Farmers will be able to unlock a bundle discount which makes the policies considerably more affordable. The exact amount of savings the bundle discount offers depends on your state of residence and policy types, but you should expect to save around 16%.

Auto Insurance Take-Away: If you’re someone who wants great customer service and coverage from a dedicated local agent, we recommend comparing quotes from Farmers and State Farm. Both insurers offer these benefits and are similarly priced. Farmers and State Farm agents will work with you to find discounts, understand your coverage needs, and more.

Home Insurance Take-Away: Farmers offers its customers great rates for home insurance policies and combines it with great customer service. Unless you’re looking for the cheapest home insurance rates, regardless of the trade-offs, Farmers will be hard to beat. The company’s national reputation and friendly agents make it one of our top recommended home insurance companies.

Farmers Auto Insurance

Farmers is the seventh largest auto insurance company in the country. Below, we outline Farmers’ auto coverage options, discounts and compare its annual costs to those offered by its competitors.

Farmers Auto Insurance Coverage Options and Discounts

Being one of the largest auto insurers, Farmers offers all of the traditional auto coverage options that other major national insurers do. It also offers notable auto optional coverage at an additional cost, such as the New Car Pledge; No Fault, No Foul; Towing & Roadside Assistance; Extended Customized Equipment Coverage; and Farmers Rideshare.

New Car Pledge: If you’ve recently purchased a new car, this optional coverage guarantees a brand-new replacement vehicle if your car is totaled within two years of its model year or before hitting 24,000 miles, whichever limit is reached first. For instance, if you purchased a 2018 Toyota Camry, it would be covered until 2020 or until the odometer reaches 24,000 miles. Furthermore, Farmers will ensure that mechanics only use original manufacturer parts for any minor repairs needed during this period.

No Fault, No Foul: With this optional feature, your rates won’t go up if you’re involved in an accident that isn’t your fault. This saves you money over the life of your policy.

Towing & Roadside Assistance: If you want roadside assistance, be sure to add this optional coverage when you’re purchasing your policy. The coverage offers 24/7 roadside assistance that includes the following services:

  • Towing to a nearby repair shop
  • Locksmith assistance
  • Battery jump-starts
  • Other small repairs at the location of your vehicle

Extended Customized Equipment Coverage: If you’re someone who enjoys customizing your car with aftermarket parts, this optional coverage protects the custom parts of your vehicle if they’re ever stolen or damaged. This optional coverage is useful since vehicle upgrades, like subwoofers and chrome rims, aren’t usually covered under the standard insurance policy. The compensation you’ll receive from the coverage is based on the part’s actual cash value less depreciation. So, you’ll want to keep track of your car’s customized equipment and hold on to receipts to help you support a claim for an appropriate actual cash value.

Traditional Coverage Available Through Farmers

  • Comprehensive Coverage
  • Medical Payments
  • Personal Injury Protection
  • Collision Coverage
  • Uninsured/Underinsured Motorist Coverage
  • Liability Coverage

Highlight Coverage Feature: Farmers Rideshare

For drivers of Uber, Lyft or other ridesharing apps, this option extends your auto insurance coverage through the first phase of ride-hailing, which is when your app is on and you’re looking for, but haven’t found, a passenger. If you don’t have ride-hail insurance, it’s likely that you’re not covered for the first phase of ride-hailing under your existing auto insurance policy. Once you have a passenger, the ride-hail company’s insurance will cover you until you’re back in the first phase of ride-hailing. While other insurers offer this coverage, Farmers is one of the largest insurers to do so at affordable rates.

Farmers’ Auto Insurance Discounts

Farmers offers all of the standard discounts you would find at other large auto insurance companies. The unique discounts that Farmers offers are the Business/Professional Group Discount and the Signal program, which we discuss below.

Farmers Credit Card Discount: Farmers offers its policyholders a way to save money by signing up for the Farmers® Rewards Visa®. The card comes with no annual fee and offers a rewards rate of 3%, meaning that you’ll earn three points for every dollar you spend when you use it to pay for your Farmers’ insurance policies, gas or home improvement projects. The points aren’t capped and can be redeemed by applying them to the card’s statement. So, when you use the card to pay for your insurance bill it’s effectively a 3% discount. Points can also be redeemed for travel, gift cards and merchandise. This card is great if you have a big upcoming renovation project, such as replacing your roof. For example, assuming you spend $10,000 replacing your roof, you would receive $300 in rewards. Ultimately, this is a great card for anyone who plans to undertake a lot of home improvement projects or someone who bundles their insurance policies and therefore has to make large insurance payments.

Business/Professional Group Discount: If you’re a member of an eligible occupation or business group, you might be eligible to receive a discount on your auto insurance. It’s best to contact your agent to see if you qualify for this discount since eligibility varies by state. Below, we list common eligible occupations for the discount.

  • Accountants
  • Educators
  • Judges/Lawyers
  • Physicians
  • Scientists
  • Architects
  • Engineers
  • Librarians
  • Police
  • Dentists
  • Firefighters
  • Military Personnel
  • Pilots

Signal by Farmers: You can receive an automatic 3% discount when you sign up for Signal, a free mobile app that uses your cellphone to track your driving behaviors. When you renew your policy, Farmers adjusts your savings rate based on the data collected through the Signal app. The app gives you suggestions on how to improve your score, thereby, improving your savings. Currently, the discount is only open to residents of Arizona, Colorado, Indiana, Maryland and Missouri.

Discount How Do You Receive It?
Bundle Discount Bundle multiple Farmers insurance policies
Multicar Discount Insure multiple vehicles with Farmers
Loyalty Discount Remain insured with Farmers for three consecutive years
Distant Student Discount You’re eligible if you have children who go to school a minimum of 100 miles from the covered vehicle and if they have no regular access to the car
Pay In Full Discount Pay your entire annual premium in one lump sum rather than in monthly installments
Transfer Discount Switch from your insurance company to Farmers without causing a lapse in your coverage
Good Student Discount You’re eligible if you’re a high school student with at least a «B» average, college student with at least a 3.0 out of a 4.0 grade-point average or higher, a student on a dean’s list or honor roll, or if you rank in the top 20% of your class or on national standardized exams

Farmers Auto Insurance Quotes Comparison

Across most driver profiles, Farmers falls somewhere in the middle in terms of affordability. Based on our sample driver profiles, Farmers offers insurance quotes that are close to its competitors, State Farm and Allstate. If you’re choosing between these three insurers, it’s best to shop around for quotes to ensure you’re getting the best rate, since they will provide similar coverage options.

The most significant difference among Farmers, State Farm and Allstate were the rates offered for our sample 35-year-old driver profile. Farmers offered quotes that were 14% and 38% greater than what State Farm and Allstate offered, respectively. Unless you’re looking to take advantage of Farmers’ unique discounts, such as Signal or the Business/Professional Group discount, you’re likely to get the best rates if you compare quotes before committing yourself to one auto insurer.

Farmers Home Insurance

Below, we explore some of the company’s features and compare Farmers’ home insurance quotes to those offered by a few of its competitors.

Farmers Home Insurance Coverage Options and Discounts

Beyond offering a standard set of coverage, Farmers offers a few unique endorsements, such as Identity Shield, eco-rebuild, contents replacement cost, and trees and shrubs coverage.

Identity Shield: For a maximum of $65 per year, this endorsement provides coverage for $28,500 in expenses, such as legal fees, in the event that you’re a victim of identity theft. While other insurance companies offer identity theft endorsements, Farmers’ coverage includes credit monitoring for two people, annual identity reports and advisory services if you become a victim of identity theft.

Eco-rebuild: This endorsement provides you with up to $25,000 to rebuild, repair, or replace with green materials in the event that you experience a covered loss. We consider this a great endorsement since it helps policyholders qualify for discounts, such as the home safety discount, which can potentially offset the cost of the endorsement in the long run.

Contents replacement cost: The contents replacement cost endorsement covers the full replacement cost of your items in the event of a covered loss. The replacement cost is based on the cost of a new item with comparable features. Standard home insurance policies typically provide reimbursement for an item’s depreciated value, meaning that you receive less compensation from your insurance company than what you paid for your items.

Trees and shrubs: This endorsement provides up to $750 per item—up to a maximum of 5% of your dwelling coverage—that is damaged due to a covered loss. The endorsement includes coverage for trees, plants, shrubs or your lawn.

What’s Covered by a Farmers Policy? Details
Your property Covers you for damage to your home if it’s caused by a covered accident.
Your possessions Covers damage, destruction and theft of possessions (subject to exclusions) anywhere in the world.
Liability Pays when you’re legally liable for another person’s injury or for property damage caused by an accident.
Medical payments Covers medical costs associated with injuries on the premises of your residence, regardless of fault.
Additional living expenses Reimburses you for up to 24 months of living expenses if you’re unable to stay in your home due to a covered loss.

Home Insurance Discounts Offered by Farmers

Farmers offers several home insurance discounts, but the discounts’ availability will depend on your policy and your state of residence, among other factors. While none of the discounts below are particularly unique, their low barriers to qualification makes them appealing. For instance, the new home discount offers a lenient 12 year period for policyholders to be eligible.

Discount How Do You Receive It?
Bundle Discounts Bundle a Farmers auto or life insurance policy with a Farmers homeowners policy.
Non-Smoker Reside in a smoke-free home for at least two years.
Home Renovation Receive this discount after renovating your home’s heating and electrical, or plumbing systems.
New Home Qualify for this discount if you’re insuring a home that was constructed less than 12 years ago.
UL Approved Roofing Materials Receive this discount if your roof is constructed from materials deemed impact-resistant by Underwriters Laboratories.
Home Safety Qualify for this discount if your home is ENERGY STAR, EPA, or LEED certified. Alternatively, install reinforced windows and walls, or water leak or gas valve shut offs to qualify for the discount.
Protective Devices Receive a partial reimbursement for the purchase of a fire alarm, security system, and/or an indoor fire sprinkler system.

Farmers Home Insurance Quotes Comparison

Farmers offers lower home insurance rates than its competitors’ average across several home insurance policy limits. For a home insurance policy with a $200,000 limit, Farmers offered an annual rate that was lower than its competitors’ average by $1,046. The disparity between Farmers’ rate and its competitors’ average rate increased to $1,432 for a policy limit of $350,000. Based on our study, the only insurance company that offered lower rates than Farmers was Allstate.

Farmers Customer Reviews, Complaints and Financial Strength Ratings

Overall, online customer reviews of Farmers tend to be positive. Farmers’ reviews often cite that the company has friendly agents that are ready to handle claims with a professional demeanor. J.D. Power ranked Farmers 18th among 24 auto insurance companies and 20th among 29 home insurance companies in its insurance satisfaction studies. Though, it’s worth noting that Farmers performs similar to its national competitors in J.D. Power’s studies, with small or regional insurance companies typically ranking above large national insurers. Furthermore, Farmers complaint rating of 0.20 from the National Association of Insurance Commissioner is significantly lower than the national median of 1.00 and bolsters our opinion on Farmers’ excellent customer service.

As with most insurers, your claims experience with Farmers will depend on where you live. Farmers is available in every state; however, it operates through its subsidiaries, such as 21st Century and Bristol West Insurance Group, in a few states.

Farmers’ excellent financial health means that policyholders don’t have to worry about the company’s ability to pay out claims. A.M. Best Rating Services assigns letter grades to insurance companies based on their ability to meet their financial obligations. Farmers was assigned a letter grade of A, which represents excellent health and is the third highest rating available.