Does lowes have benjamin moore paint

Benjamin Moore recently kicked off the most robust advertising campaign in its company history, entitled “Paint Like No Other.” The roughly $50 million dollar campaign is focused on Benjamin Moore’s belief in independent retailers and directly attacks the level of service that consumers receive at big box stores.
“We’re pursuing a more aggressive approach to communicating the differentiating factors that set Benjamin Moore apart from our competitors,” said Ron Schuller, Chief Marketing Officer of Benjamin Moore. “There’s a consumer perception that ‘paint is paint,’ and our campaign sets the record straight by focusing on our unparalleled product quality and personalized retail experience.” [Press Release]
On the Benjamin Moore website, the manufacturer states it is the “only paint maker that sells exclusively through independent retailers while purposefully avoiding distribution to big box stores” after having moved away over the years from selling through big box chains like Home Depot and Lowe’s and even Benjamin Moore’s wholly owned stores. Benjamin Moore is very clearly making a statement about its belief in independent retailers.
My Story
I recently experienced this disparity in service first hand. I remodeled my kitchen and wanted to paint the kitchen cabinets. With photos of my kitchen loaded up on my iPhone, I headed to the local Lowe’s, where I was directed to a massive wall of paint color with a dismissive “I guess you could check those out” from the paint department manager. After feeling overwhelmed, I headed the next morning to an independent Benjamin Moore retailer. Two smiling employees greeted me at 6:30am with a warm cup of coffee and asked me a number of questions about my color palette preferences, the type of lighting in my kitchen, and the colors of the adjacent rooms. Within 20 minutes, I left the retailer feeling stress-free and confident in the beautiful cobalt blue color that they helped me select.
Benjamin Moore
My new kitchen cabinet color chosen with the help of the experts at the local Benjamin Moore store.
Warren Buffet’s Story
When Warren Buffet’s Berkshire Hathaway purchased Benjamin Moore in 2000, he appeared in a video release to the company’s employees and retailers, referring to Benjamin Moore’s independent dealers as “the lifeblood” of the company. Buffet wanted to ensure that his dealers would remain the company’s priority. The focus on independent dealers continued until 2007, when a new CEO, Denis Abrams, took the helm and began developing relationships with larger, regional dealers. Then, in 2012, Abrams came very close to signing an agreement with Lowe’s to sell Benjamin Moore paints in the big box chain. Buffet found out and axed the CEO, at a time that some say was too late — many of Benjamin Moore’s dealers felt alienated at this point.
Warren Buffet and Benjamin Moore’s new management have worked ruthlessly to support its dealer network ever since. The company’s ‘Paint Like No Other’ campaign does just this, with Phase 2 of the campaign directly attacking Home Depot and Lowe’s lack of personal, invested service in its customers.
“Who Are You Talking to About Paint?”
Check out two of the campaign ads below, which poke fun at the service received from a big box store versus a local Benjamin Moore retailer.
Why You Should Care
Independent retailers are constantly threatened by larger chains who can command more competitive pricing and who can invest in massive advertising campaigns that overshadow the much smaller marketing efforts of independent retailers. If you are a manufacturer who sells through a mix of larger retailers and independents, it might make sense for you to start comparing how you support your various types of retailers. Are you dedicating entire teams to support your big box chains and regional retailers with customized marketing content? Are you neglecting your smaller retailers, who in reality need more support than your larger retailers due to limited resources and lack of sophistication? It might be time to stop ignoring your smaller retail partners, especially if your smaller accounts in aggregate make up a meaningful portion of your company’s revenue.
How Promoboxx Can Help
Independent retailers need to be supported. It’s your place, as a brand they sell in-store, to support them with marketing and help give them a fair shot at competing with larger chains in their neighborhood. Enter Promoboxx.
With Promoboxx, invite all your retailers to be able to easily promote your brand online, in a way that highlights their local store. Independents are often the pillars of their local community and have very strong local where to buy awareness. Promoboxx helps your independents highlight their store branding by co-branding all manufacturer content to each local account, then making it very easy for them to promote this content across important digital channels.
At least once a week, I get a paint question in my inbox. And most of the time it’s either 1.) What paint color is in your [insert room here]? Or 2.) What do you mean you mixed one paint color into another?
I guess I just gave away my paint trick at the very beginning of this post, huh?
The Trick to Get Designer Paint Colors on the Cheap |
For the past two years since starting this blog, I just assumed most people knew this little paint color trick, but the more I find this question in my inbox, the more I realize that maybe it’s not as common knowledge as I thought.
So guess what! Here’s the kicker: You can mix any brand’s paint color into any brand of paint you want.
I’m completely hooked on designer paint colors, but I often don’t have room in the budget to spend on those brands or don’t want to wait on a sale or don’t feel like driving across town with a squirmy toddler for a special trip to pick up a gallon at the paint store.
A lot of times, I get the Sherwin Williams or Benjamin Moore colors I want mixed into Glidden or Valspar (depending on if I happen to be in Home Depot or Lowe’s).
The Trick to Get Designer Paint Colors on the Cheap |
There are hundreds, even thousands, of paint colors in an online database, so you can walk right up to the hardware store counter and pick what you want, and you’re not limited to just whatever color swatches happen to be on the wall in the store.
I’ve tried a lot of different paints, and Glidden seems to be my favorite, less pricey option lately.
See that label below? That’s Glidden paint but in the color Moonshine by Benjamin Moore. And the Glidden is about $22 less per gallon than Benjamin Moore. I’ve even gotten rebates on top of that before too.
The Trick to Get Designer Paint Colors on the Cheap |
I do really like the coverage of Benjamin Moore and Sherwin Williams, but most of the time, a gallon of the less expensive brand is still all I need for one room. And Robert seems to have perfected the art of painting a whole room in one coat too.
So now you know my handy little secret, if that was a tip you didn’t already have in your budget DIY bank. Every penny counts, right?
And about those paint colors…
I’ve been meaning for so long to round up all of the paint colors in our house into one post. Our house still has a couple of bare rooms left upstairs, but I’ll probably just come back and update this post when we get to those.
Guest/Kid’s Bathroom– Sherwin Williams Sea Salt mixed in Valspar
This paint color is my absolute favorite color in our whole house because it’s so peaceful and clean feeling. It’s in our powder room as well, and might even end up in our laundry room one day when the time comes. It is definitely one of those chameleon colors that seems to change with the light to shift between blue, green, and gray.
Oh, and the bathroom cabinets- Benjamin Moore Winter Gates mixed into Valspar
The Trick to Get Designer Paint Colors on the Cheap |
Master Bathroom – Sherwin Williams Pediment mixed into Valspar
This one is my favorite light neutral that has a really great balance between warm and cool tones, so it’s one of those great no-brainers when you’re feeling stuck on choosing a paint color.
For our cabinets, the same color as our guest/kid’s bathroom is on them- Benjamin Moore Winter Gates.
The Trick to Get Designer Paint Colors on the Cheap |
Office – Sherwin Williams Pediment mixed into Valspar
We had a leftover gallon from our master bathroom and a white room. Makes sense to me! Waste not, want not. I sometimes wonder if I should have gone hyper masculine in this room with a really dark, handsome color but I do still like the Pediment.
The Trick to Get Designer Paint Colors on the Cheap |
Master Bedroom – Benjamin Moore Moonshine mixed into Glidden
We just kicked off the first step of this room makeover, but I’m thrilled with this color. It is a very light gray, peaceful, and perfect for a bedroom.
The Trick to Get Designer Paint Colors on the Cheap |
Foyer – Sherwin Williams Pure White mixed into Valspar
This white is my go-to throughout our house for our plank wall, trim, fireplace, anything.
The Trick to Get Designer Paint Colors on the Cheap |
Olivia’s Bedroom – Benjamin Moore Grey Owl mixed into Sherwin Williams
Sherwin Williams was having a 40% off sale when I decided on this color. I love this light gray color and could easily paint our entire house in it. To me, it has a tiny hint of blue in it.
The Trick to Get Designer Paint Colors on the Cheap |
Dining Room– Sherwin Williams Perfect Greige
This is one of those colors that I sort of regretted. I had to choose a paint color in a hurry for the entire downstairs before moving in (during another 40% off sale), and my method of doing that was just picking from a bunch of paint card swatches in a matter of a few minutes. It’s not that I don’t like this color, but it is darker and more beige than I had planned. But we all have to learn our lessons somewhere. It does seem to change quite a bit with the light and sometimes appears to be gray depending on how the sun hits it. It’s pretty, just not what I would have picked in hindsight. And it doesn’t bother me enough to want to repaint either.
The Trick to Get Designer Paint Colors on the Cheap |
Yep, it’s in our living room, kitchen, and breakfast area too.
The Trick to Get Designer Paint Colors on the Cheap |
Oh, and in case you’re wondering, our kitchen chairs are painted in Annie Sloan Duck Egg. My fave color for us neutral-loving, color-fearing gals!
The Trick to Get Designer Paint Colors on the Cheap |
There ya go! A full color palette tour of our house. I put them all in one place in case you ever want to pin it for future reference:
The Trick to Get Designer Paint Colors on the Cheap |
You can check out more of my paint color choosing tips on this post too:
And a few painting pointers for saving time here:
Quick Tips to Make Painting a Breeze
Since we still have our laundry room and playroom to tackle in the paint department, I’m still on the lookout for any that inspire me. I would love to hear your favorites! Are there any paint colors out there that you’re jazz-hands level excited about?