Budget Direct is a low cost, value focused insurance brand of Auto & General headquartered in Brisbane, Australia. Their Car and Home Insurance policies are underwritten by Auto & General Insurance Company Limited. Auto & General Insurance Company is an Australian insurance company regulated by APRA and is an active member of the Insurance Council of Australia.
Budget Direct is part of the Budget Insurance group, established in the early 1970s, which collects A$2 billion in premiums each year for the group’s 6.8 million policies.
Budget Direct operates three call centres located in Queensland at Kawana Waters, North Lakes as well as at the company’s headquarters located in Toowong, Brisbane. The company also has multiple assessment centres in Brisbane, Sydney and Melbourne. As of August 2013, the company had over 550,000 policy holders and over 800 staff. In 2016 Budget Direct launched in Singapore offering Car, Motorcycle and Travel Insurance.
Budget Direct’s previous television advertisements depicted a couple called Michael and Michelle. The ads revolved around Michelle’s mispronunciation of the word «Budget» whilst explaining the benefits of Budget Direct insurance to Michael who continually corrects her pronunciation. In August 2013 Budget Direct rebanded with an alien version of the shower ad with animated aliens instead of Michelle and Michael. This also included a reveal of a new brand positioning and logo created by Hulsbosch. In January 2014 it was reported that the brand had engaged 303Lowe with the release of new TV ads featuring a daredevil by the name of Captain Risky and tagline «We don’t insure Captain Risky to keep prices low», to explain the brand’s low to medium risk market positioning.
Budget Direct has won the CANSTAR award for Outstanding Value Car Insurance every year from 2007 to 2017. In 2015 and 2017, Budget Direct won the Money Magazine Insurer of the Year award for their Car and Home Insurance products. They have also won the Money Magazine Cheapest Car Insurance award in 2014 and 2015.
udget Direct Car Insurance at a glance
Winner of Money magazine’s Insurer of the Year 2017
Winner of CANSTAR award for “Outstanding Value Car Insurance” 2007-2017
Claims assessing in Brisbane, Sydney & Melbourne
About Budget Direct Car Insurance
Founded in 2000, Budget Direct is proud to offer simply smarter insurance that could save you money. Using smarter questions Budget Direct is able to identify better drivers which means you could be offered a cheaper price. Their commitment to innovation means you get the features you’d expect + more including flexible payment options and Hail Hero, Budget Direct’s award winning hail alert service.
Whenever independent experts compare car insurance, Budget Direct takes home awards time after time. Most recently, Budget Direct has been awarded the coveted CANSTAR award for “Outstanding Value Car Insurance” for a record-breaking 11 years in a row.
Budget Direct’s policies are underwritten by Auto & General Insurance Company Ltd.
Here are some of Budget Direct’s Gold Policy feature highlights:
24 months or 40,000km new for old car replacement, see PDS for full details
$500 personal effects cover
$500 cover for damage to or theft of child seats/baby capsule in your car
$500 towards debris removal in the event of a collision
$5,000 death benefit
$1,000 cover for replacement keys/remote
Customers can tailor a policy to their own individual needs with the Budget Direct smart cover options:
Agreed Value or Market Value
Maximum No Claim Discount Protection
Windscreen Excess Reduction
Restricted Driver Discounts
Variable Excess to Reduce Premium
Accident Hire Car Benefit
Why choose Budget Direct Car Insurance?
Budget Direct’s customers rate their car insurance 4.3 out of 5 stars. (Based on 4,551independent reviews collected by BazaarVoice between February 1st 2016 and January 31st 2017.)
Budget direct is proud to offer simply smarter insurance that could save you money. Their commitment to innovation means you get the features you’d expect + more including:
Lifetime Guarantee on repairs
No forms to fill in – ever!
Access to “Hail Hero”, the award winning hail alert service
Annual, monthly & fortnightly payment options
Smart cover options so customers can customise their insurance
Always read the Product Disclosure Statement for each policy before making a decision to buy.