Babbsco collision

The Institute of Natural Medicine (INM) and the American Association of Naturopathic Physicians (AANP) are seeking an experienced and well-trained team member to create and disseminate content within the context of a targeted campaign as well as manage complex campaign projects and relationships to meet goals. The Campaign For Natural Medicine is designed to educate the public about natural medicine and licensed naturopathic doctors. Communication platforms will include traditional and social media. We seek someone with at least 5 years of relevant experience.

This person will have the exceptional collaboration, communications, project management, and organizational skills necessary to create relationships, partner with and motivate constituents, and organize/mobilize organizations and individuals to extend the reach and amplify the voice of the campaign. This person will excel at developing and writing content for all communication platforms and distributing such messages through traditional and social media. This person must demonstrate a clear understanding of social media capabilities and how to gather and measure (search engine) statistics.

This person will report to the President of INM and work in collaboration with communication consultants. The position will be guided by an existing Strategic Communications Plan for the campaign.

Job Responsibilities/Duties

Coordinate workflow of all projects associated with the campaign, including the creation and distribution of relevant, original, high-quality content both written and visual (FAQs, press releases, social media, images, video and infographics)
Promote content through traditional and social media, including Twitter, Facebook, LinkedIn, and blogs

Monitor social media and traditional media content several times daily looking for opportunities and to identify potential threats, and report notable both to appropriate management for action

Serve as an advocate for natural medicine and the profession in social media spaces, engaging in dialogues and answering questions where appropriate
Build relationships and collaborate with internal and outside experts and influencers to achieve campaign goals

Coordinate with outside firm(s) managing Wikipedia page and SEO

Lead and manage the development of collateral material and presentations for the campaign

Synthesize information and present it to leadership both verbally and written
Track and report progress on all projects and materials against goals

Develop, implement and manage performance measurements
Prepare regular campaign reports for Senior Staff, Major Donors, and Board of Directors
Any other duties that may reasonably be required
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